Business books are subject to trends, to avoid looking like a copycat, focus on providing readers with guidance, wisdom, and clarity. Books, like clothing, hairstyles, and music, are subject to trends. The problem is that once a trend has been going on for a while, those who follow it look like copycats with nothing original to offer. With business books, there are three trends I’ve seen over the last five years that you definitely want to be aware of…and avoid if you’re going to write a book or have a book written for you. Otherwise, the book will do you more harm than good because people will ask why they should go to a copycat when the original must be out there somewhere, and they could hire or work with that person … READ THE FULL ARTICLE ON WORTH.COM
AI cannot provide the same level of uniqueness and distinction in a book as an experienced human ghostwriter, and therefore, if you want a book that reflects your unique voice and ideas, it’s best to use a human ghostwriter. Tens of millions of dollars are cascading into startups to enable first-time authors to create books with artificial intelligence. The question is whether you should think about having AI write your book. I say no unless how you appear in public doesn’t matter much to you. If you wouldn’t wear torn jeans to a board meeting, you probably don’t want AI writing your book. I am not a Luddite, opposed to technology, and wishing fearfully for the “good old days” to return. Instead, I’m a hard-eyed realist who has seen what AI produces. The basic problem with AI is that it, well, sounds like AI. It doesn’t sound like the author…