Trends in Business Books: Why It’s Time to Break Away From the Crowd
Business books are subject to trends, to avoid looking like a copycat, focus on providing readers with guidance, wisdom, and clarity.
Books, like clothing, hairstyles, and music, are subject to trends. The problem is that once a trend has been going on for a while, those who follow it look like copycats with nothing original to offer.
With business books, there are three trends I’ve seen over the last five years that you definitely want to be aware of…and avoid if you’re going to write a book or have a book written for you. Otherwise, the book will do you more harm than good because people will ask why they should go to a copycat when the original must be out there somewhere, and they could hire or work with that person …